Glossary G
Gamers
People who play video games as a hobby or profession.
Gamification
Gamification – The application of game design principles to non-game contexts to increase engagement and motivation.
Gamification Elements
Gamification Elements – The specific game design elements used in gamification, such as points, badges, and leaderboards.
Gamification of learning
Gamification of learning – The use of game-based approaches to enhance the learning experience.
Gamification techniques
Gamification techniques – The use of game design elements and mechanics to engage and motivate users.
Gantt Chart
Gantt Chart – A visual tool used to plan and track project tasks and timelines.
Geographical targeting
Targeting customers based on their location, often used in advertising and marketing.
Geographic distribution
Geographic distribution – The spread or dispersion of people, resources, or activities across different geographic locations.
Geographic location
Geographic location – The physical location of a person, place, or thing on the Earth’s surface.
Geographic segmentation
Dynamic Content Generation – The creation of personalized content based on user data and behavior.
Geolocation targeting
The process of delivering content or advertising to users based on their physical location.
Geological mapping
The process of creating maps that show the distribution of geological features and mineral deposits.
Geological surveys
The process of collecting and analyzing data about the earth’s geology and mineral resources.
Geospatial data
Information that is tied to a specific location on the earth’s surface.
Geotargeting
Targeting customers based on their geographic location.
Goldmines
Email campaigns – Targeted email communications sent to specific segments of a business’s audience.
Governance frameworks
Governance frameworks – A set of guidelines and practices for managing and controlling an organization’s operations and resources.
Governance, Risk and Compliance (GRC)
Governance, Risk and Compliance (GRC) – A framework for managing and mitigating risks while ensuring compliance with regulations and policies.
Gradient Boosting Machines (GBMs) – An ensemble approach using boosting techniques
Gradient Boosting Machines (GBMs) – A machine learning technique that uses boosting to combine multiple weak models into a strong one.
Graphic design
The art of creating visual content for marketing and branding purposes.
Graphs
Graphs – Visual representations of data that show relationships and trends between variables.
Gross margin
Gross margin – The difference between revenue and the cost of goods sold, expressed as a percentage.
Growth Potential
Growth Potential – The potential for a company or product to grow and expand in the future.