Glossary L
Landing page optimization
The process of improving the effectiveness of a website’s landing pages to increase conversions.
Landing pages
A web page designed to convert visitors into customers or leads.
Language Translation
The process of converting text or speech from one language to another.
Language translation software
Computer programs that automatically translate text from one language to another.
Lead Conversion Rates
The percentage of potential leads that become paying customers.
Lead generation
The process of identifying and attracting potential customers to a business.
Lead magnets
Incentives offered to potential customers in exchange for their contact information.
Lead nurturing
Building relationships with potential customers through targeted communication to move them towards a purchase.
Lead Scoring
The process of assigning scores to potential leads based on their behavior and characteristics.
Lead Scoring Models
A system for ranking and prioritizing potential leads based on their likelihood to convert into customers.
Lead Scoring System
Intellectual Property Rights (IPR) – Legal rights that protect the creations of individuals or businesses, such as patents, trademarks, and copyrights.
Lean Startup Principles
Keyword research tools – Tools used to identify and analyze keywords relevant to a business or website.
Learning analytics
The use of data analysis to improve learning outcomes and optimize learning processes.
Learning curve
The rate at which learners acquire knowledge and skills over time.
Learning outcomes
Measurable results of learning activities, indicating the knowledge and skills gained by learners.
Learning paths
Structured plans for acquiring knowledge and skills in a specific field or subject.
Learning transfer
Learning transfer – The process of applying knowledge and skills learned in one context to another context.
Lexical Analysis
The process of analyzing and understanding the structure and meaning of words in a text.
Lifestyle-based segmentation
Dividing a target audience into groups based on their interests, behaviors, and values.
Lifestyle choices
Lifestyle choices – Choices made by individuals that impact their health, well-being, and overall quality of life.
Lifetime value of a customer
Lifetime value of a customer – The total amount expected from an average customer over the course of their relationship with a company.
Likelihood prediction models – Models which predict how likely it is for certain events to occur in the future
Likelihood prediction models – Models which predict how likely it is for certain events to occur in the future.
Line graphs
Line graphs – Graphs that display data as a series of points connected by lines.
Linguistics
The scientific study of language and its structure.
Link building
The process of acquiring backlinks to a website to improve its search engine ranking.
Link juice
The value or authority passed from one website to another through a hyperlink.
List hygiene
The process of maintaining a clean and accurate email list by removing inactive or invalid email addresses.
Load balancing
Load balancing – The process of distributing workloads across multiple servers to improve performance and reliability.
Load balancing strategies
Load balancing strategies – Techniques used to distribute workloads across multiple servers to improve performance and reliability.
Load balancing techniques
Load balancing techniques – Strategies used to distribute workloads across multiple servers to improve performance and reliability.
Load testing
Load testing – The process of testing software systems under heavy loads to evaluate performance and identify potential issues.
Load Testing Strategies
Load Testing Strategies – Techniques used to test the performance of software systems under heavy loads.
Localization strategy
The process of adapting products or services to meet the cultural and linguistic needs of a specific market.
Local SEO
The process of optimizing a website or application to rank higher in local search results.
Logo design
The process of creating a visual symbol that represents a brand or company.
Long-tail keywords
Lead Scoring System – A system for ranking and prioritizing potential customers based on their level of interest and engagement.
Long-term success
Long-term success – The ability of a business to sustain profitability and growth over an extended period.
Lookalike audience
A group of people who share similar characteristics to an existing customer base, used for targeted advertising.
Lookalike modeling
Creating a target audience based on the characteristics of existing customers.
Loyalty program incentives
Loyalty program incentives – Rewards or benefits offered to customers as part of a loyalty program.
Loyalty Programs
Lean Startup Principles – A methodology for developing businesses and products that emphasizes rapid experimentation and iteration.
Loyalty programs- Rewarding repeat business from clients
Long-tail keywords – Specific, niche keywords that are longer and more specific than general keywords.
LTV (Lifetime Value) – The total amount expected from an average customer over the course of their relationship with a company
LTV (Lifetime Value) – The total amount expected from an average customer over the course of their relationship with a company.