Glossary N

Named Entity Recognition (NER)

The identification of named entities in text, such as people, places, and organizations.

Native advertising – Advertising that blends in with the content of a website or platform.

Links to a website that are earned organically through high-quality content and user engagement.

The ability of computers to understand and interpret human language.

The ability of a system to understand and interpret human language.

The process of finding one’s way from one location to another.

The sequence of steps a user takes to navigate through a website or application.

A sentiment analysis result that indicates a negative emotion in a piece of content.

The percentage of revenue that remains after deducting all expenses, including taxes and interest.

A metric used to measure customer satisfaction and loyalty.

The protection of computer networks from unauthorized access, theft, or damage.

A type of machine learning algorithm modeled after the human brain that can recognize patterns and make predictions.

The ease with which new users can navigate and use a website or application.

The process of evaluating and understanding a specific market or audience.

Small, specialized markets for mobile applications.

A specific group of people who use a particular app.

Countries where languages other than English are predominantly spoken.