Glossary O
Object detection
The ability of a system to identify and locate objects within an image or video.
Occasion-based segmentation
The process of dividing a market based on occasions or events.
Oil and gas exploration
The process of searching for and extracting oil and gas resources.
OLAP (Online Analytical Processing)
A technology used for analyzing data from multiple perspectives to gain insights into business performance.
Omnichannel communication
Omnichannel communication – A communication strategy that uses multiple channels to reach customers.
Omnichannel Integration
The process of integrating multiple channels of customer support into a single system.
Omnichannel Marketing
Omnichannel Marketing – A marketing strategy that uses multiple channels to reach customers.
Omnichannel Support
The ability to provide customer support across multiple channels, such as phone, email, and social media.
Onboarding
The process of introducing new employees to a company and its culture.
Onboarding process
The process of introducing new employees to a company and its culture.
Online Reputation Management
The practice of monitoring and improving a brand’s online reputation.
On-page optimization
The process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
Open rates
The percentage of people who open an email.
Optical character recognition (OCR)
The technology used to convert scanned images of text into editable text.
Optimization
The process of improving the speed, stability, and scalability of a website or application.
Optimization Techniques
Methods used to improve the performance of a website or application.
Optimize
The process of improving the performance and functionality of a website or application.
Opt-in/opt-out options
The ability for users to choose whether or not to receive certain communications or services.
Orchestration
The process of coordinating and managing multiple systems or services.
Organic traffic
Organic traffic – Website traffic that comes from search engines or other sources without paid advertising.
Outbound links
Links on a website that direct users to external websites.
Outperform Rivals
Achieving better results or performance than competitors in a particular market or industry.
Overfitting
When a model or algorithm is too closely fitted to a particular set of data, resulting in poor performance on new data.
Overfitting prevention
The process of preventing a machine learning model from becoming too specialized to the training data.